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Rugby World Cup 2015

It’s here!

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Tonight at 8pm live from Twickenham on ITV England kick off their Rugby World Cup campaign.Before that, starting at 6:45pm is coverage of the opening ceremony. Remember when this happened – against Australia – in their own backyard?!

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Well, this year it’s in OUR backyard. So, as a nation, let’s get behind the team! There are a number of ways to get involved on social media, check out England Rugby’s Facebook page and Twitter page and use the hashtag #carrythemhome. Tweet your support and ‘Make Them Giants‘ just as O2 are promoting at the moment with a fantastic piece of animation and the hashtag #WearTheRose. Check it out below. As a digital marketing agency it is a GREAT piece both visually and from a marketing perspective.

Our Visual Scientist Dale (who has a degree in animation and is a huge fan of rugby) cannot get enough of this at the moment, especially this ‘behind the scenes’ look of the making of the animation. Brilliant in every way.

Also, ITV has created a brilliant companion app which has all the news, fixtures, live feeds, interactive in-play voting and a cool flick kick game ‘Kick IT!’ (our high score is currently 9800). There is also a great Rugby World Cup official app which also has great content plus the Dream Team which we have a league in (if you want to join drop us an email and we’ll give you the pin. The more the merrier!).

You can also ‘create your character‘ on O2 – another way of showing your support. Check out Dale’s one below. Like O2 quote, ‘your support is their superpower’ so create and share!

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England Rugby’s ‘The Wall‘ is also worth checking out – again powered by fan interaction – your voice counts! So don’t forget – tonight – 8:00pm kick off!

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Also take a look at our other blog about when the Webb Ellis Cup came to Hereford Cathedral here.