Chris Tipping

Chris Tipping is the founder and Managing Director of The DM Lab, an award-winning digital marketing agency he has built from the ground up since 2010. What started as an idea has grown into an established agency working with businesses across Herefordshire, the UK and beyond, helping them achieve meaningful, measurable growth through digital marketing.

The philosophy is simple: making brilliant marketing simple. Chris has never believed good marketing needs to be wrapped up in jargon, vanity metrics or unnecessary complexity. Whether it is SEO, PPC, social media, websites, CRO, email marketing or analytics, the important question is always the same: what is this actually doing for the business?

His background combines sales, technology and marketing. He holds a degree in Computer Science, Networks and Information Security, alongside extensive hands-on experience in web development, programming, SEO, PPC and digital strategy. That mix of commercial and technical experience still shapes how he works today: he understands the technology, but he is equally interested in the people, the commercial challenge and what success genuinely looks like.

Chris is an entrepreneur at heart. Alongside The DM Lab he is involved in a number of technology businesses and platforms, including KinMatch, FindMeARef and Sweeper. Building these businesses lets him combine the things he enjoys most: spotting a problem, developing an idea, building the technology and brand, understanding the audience and working out how to take it to market. It also means that when he advises clients on launching products, growing businesses or investing in marketing, he is doing many of the same things himself.

Over more than 15 years he has experienced most of what comes with building a business: winning clients, losing clients, recruiting people, developing services, launching new ideas, adapting to huge changes in technology, making mistakes, learning and continuing to move forward. In 2026 he was named in the BIMA 100, CEOs and Leaders category, recognising people helping shape Britain's digital industry.

Outside business, Chris is heavily involved in grassroots football and community development through Belmont Wanderers FC CIC, helping create opportunities for hundreds of children, young people and adults in Herefordshire. For him, business has never just been about turnover. It is about building something sustainable, solving problems, creating opportunities, doing work you are proud to put your name to and having a positive impact on the people and community around you.