Case Studies

The work, the thinking and the results behind our client projects.

Looking for our wider design, branding and print work? Browse the full portfolio.

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Building a Safeguarding-First Fostering Platform for UK Local Authorities and Agencies

Solutions Architecture | SaaS Development | Safeguarding by Design | AI-Assisted Matching | Security & Compliance Client: KinMatch - https://kinmatch.co.uk/ Sector: Children’s Services / Fostering / GovTech Engagement: Concept to live product The Challenge Fostering is a highly sensitive, highly regulated environment.

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Rebuilding a Fragmented Sales System into a Connected CRM, Reporting and Marketing-Attribution Platform

Solutions Architecture | CRM Development | Marketing Attribution | HubSpot Integration | Google Ads Reporting Client: TPG Disability Aids Sector: Mobility, Accessibility & Home Adaptations Technology: Node.

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Building a Distinctive, High-Performance Digital Platform for a Precision Engineering Business

Brand Positioning | Headless WordPress | Next.js Development | SEO & AEO | HubSpot Integration Website: https://numachine.co.uk/ The Challenge Numachine is a specialist subcontract CNC machining business operating from Hereford and Walsall, supporting customers across sectors including aerospace, automotive, medical, oil and gas.

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Rebuilding Our Own Website as a Fast, Headless Digital Platform

Solutions Architecture | Headless WordPress | Astro Development | SEO Migration | Performance Optimisation Website: https://thedmlab.com/ The Challenge There is an old saying about the shoemaker’s children having no shoes.

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Building a Digital Platform to Transform Grassroots Sports Officiating

Solutions Architecture | SaaS Development | Platform Design | Stripe Integration | Mobile App Development Website: https://findmearef.co.uk/ The Challenge Grassroots sport depends on volunteer officials, yet the process of appointing, managing and paying referees often relies on outdated systems.

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Transforming a Healthcare CRM into a Connected, Intelligent Patient Management Platform

Solutions Architecture | CRM Development | HubSpot Integration | Data Migration | Process Automation Client: The Wye Clinic The Challenge The Wye Clinic is one of the UK's leading independent eye clinics, providing specialist ophthalmic services and supporting patients throughout their journey from initial enquiry through to consultation and treatment.

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Logo Refresh for Wimbledon Debenture Owners

Some brands don't need reinventing. They need refining. Wimbledon Debenture Owners had already established itself as a trusted supplier of Wimbledon Debenture Tickets, but operating within one of the world's most prestigious sporting markets meant expectations were exceptionally high.

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Building a Connected Digital Platform for One of Herefordshire's Largest Grassroots Football Clubs

Website Design | Solutions Architecture | WordPress Development | Progressive Web App | CRM Integration | Digital Transformation Website: https://belmontwanderersfc.co.uk/ The Challenge Belmont Wanderers Football Club is one of Herefordshire's largest grassroots football clubs, supporting more than 500 players across over 30 boys', girls', men's and women's teams.

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Website Design & Development for an Expanding IT & Digital Services Division

Website Design | WordPress Development | Platform Expansion | Brand-Led Digital Presence Website: https://bossit.services/ The Challenge BOSS IT Services is part of Border Office Supplies (BOSS), a long-established business supporting organisations since 1989 with office solutions, managed print and workplace technology.

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Website Migration & Platform Modernisation for a Specialist Manufacturer

Website Migration | WordPress Development | UX Improvement | Platform Modernisation Website: https://www.wicksandmartin.co.uk/ The Challenge Wicks & Martin is a long-established manufacturer of mechanical control cables and wire rope assemblies, serving a wide range of industry sectors.

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Data Tracking, Analytics Setup & Conversion Measurement for a Global Manufacturer

Analytics & Tracking | Data Strategy | Conversion Tracking | Digital Optimisation Website: https://kudosblends.com/ The Challenge Kudos Blends is a global leader in the development and manufacture of technically driven baking powders and leavening agents, supplying the industrial bakery market worldwide.

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Strategic Brand Development Through Conceptual Storytelling (Concept Exploration)

Creative Strategy | Brand Identity | Concept Development Project Overview CloudBase approached The DM Lab at an early stage of their journey, looking to develop a brand identity that could reflect both the technical sophistication of their platform and the ambition behind it.

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Brand Development & Functional Website Platform for a Membership Organisation

Brand Strategy | Website Design & Build | WordPress Development | Membership Functionality Website: https://hgsafety.co.uk/ The Challenge H&G Construction Safety Association is a long-established, non-profit membership organisation supporting the construction industry with health and safety advice, inspections and training.

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Establishing a Digital Presence for a Specialist HVAC & Air Conditioning Company

Website Design | WordPress Development | Digital Launch | Brand-Led Online Presence Website: https://jtyrbenjamin.co.uk/ The Challenge JT & YR Benjamin Ltd is a long-established HVAC and air conditioning company with roots dating back to the 1970s.

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Website Redesign & Platform Migration for an Award-Winning Architectural Practice

Website Design & Build | WordPress Development | Website Migration | UX Improvement Website: https://hookmason.co.uk/ The Challenge Hook Mason is a multi-award-winning practice of architects, surveyors, planning and historic building consultants based in Hereford.

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Website Migration & Redesign for a Commercial Electrical Contractor

Website Design & Build | WordPress Development | Website Migration | UX Improvement Website: https://melconltd.co.uk/ The Challenge Melcon Ltd is a well-established electrical contractor based in Herefordshire, with a strong reputation for delivering high-quality commercial and industrial projects.

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Rapid Website & E-Commerce Launch for a Pre-Hospital Medical Supplier

Website Design & Build | WordPress Development | WooCommerce | E-Commerce | Training & Support Website: https://traumamedsolutions.com/ The Challenge TraumaMed Solutions is a supplier of pre-hospital emergency medical equipment, serving a wide range of users from laypersons through to healthcare professionals across ambulance, military, law enforcement and fire services.

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Brand Creation, Booking Platform & E-Commerce Website for a Specialist Travel Experience

Brand Strategy | WordPress Development | WooCommerce | Custom Booking System | CRM Integration Website: https://bbqtravelclub.com The Challenge BBQ Travel Club was a brand-new concept combining two passions: travel and open-fire cooking.

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Rapid WordPress Website Launch for an Established Window & Door Hardware Brand

Website Design | WordPress Development | Lead Generation Website Website: https://safewarehardware.com/ The Challenge Safeware Hardware is a trusted supplier of window and door hardware with more than 35 years of industry experience.

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Website Consolidation & Design-Led Digital Platform for a Homelessness Charity

Website Design | WordPress Development | Brand Consolidation Website: https://ethos.uk.com/ The Challenge Ethos is a Herefordshire-based charity dedicated to tackling homelessness by addressing its underlying causes and providing holistic support to people experiencing housing insecurity.

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Website Migration & Digital Platform Upgrade for a Parking Management Provider

Website Design | WordPress Development | Platform Migration Website: https://cspmparking.co.uk/ The Challenge Corporate Services Parking Management (CSPM) provides professional parking and facilities management services across multiple sectors.

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Website Migration & Managed WordPress Platform for a Security Systems Provider

Website Migration | WordPress Development | Managed Hosting Website: https://crgsecurity.co.uk/ The Challenge CRG Security is a Hereford-based security systems provider specialising in delivering high-quality security solutions with a fast and professional response to client needs.

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Digital Platform & Secure Information Hub for a Military Welfare Charity

WordPress Development | Information Architecture | Secure Member Area Website: https://hoplite.org.uk/ The Challenge The Hoplite Fund provides welfare and support to serving and former personnel of the Regiment and their dependents, ensuring that those who serve have access to the help, guidance and care they need.

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Brand Identity, Booking Platform & E-Commerce Development for a Professional Football Coaching Business

Brand Strategy | WordPress Development | Bespoke Booking System | E-Commerce Integration Website: https://rhgoalkeeping.co.uk/ The Challenge Ronnie Hollingshead, a professional goalkeeper signed with Aston Villa, launched RH Goalkeeping to deliver specialist goalkeeper coaching and training programmes.

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Lead Generation Strategy & Digital Growth for an Agricultural Machinery Manufacturer

Google Ads Strategy | CRM Integration | Lead Generation | Data-Driven Marketing Website: https://votex.co.uk/ The Challenge Votex Hereford Ltd has been manufacturing agricultural machinery in Hereford since the 1960s and has built a strong reputation as one of the most respected manufacturers in the industry.

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Community Food Platform & Trade Ordering System Development

WordPress Rebuild | WooCommerce | CSA Veg Box System | E-Commerce Development Website: https://growinglocal.org.uk/ The Challenge Growing Local is a Community Interest Company (CIC) dedicated to encouraging and educating communities to grow, cook and eat local food.

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Brand Creation & Website Development for a Community-Focused Charity

Brand Strategy | Visual Identity | WordPress Development | Charity Website Design Website: https://herefordshire-vsc.org/ The Challenge Herefordshire Veteran Support Centre (HVSC) was established to provide a one-stop hub of support for members of the Armed Forces community across Herefordshire.

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International SEO Strategy & Multilingual Expansion

SEO Consultancy | Technical Audit & Implementation | Multilingual SEO | Polish Site Launch Websites: https://galebreaker.com/ https://galebreaker.pl/ The Challenge Galebreaker is a UK-based, family-owned manufacturer with over 40 years of experience delivering fabric-engineered solutions for agricultural, industrial and commercial environments.

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Digital Growth, Lead Optimisation & CRM Integration for a National Supplier

SEO Consultancy | Google Ads | UX Optimisation | HubSpot Integration Website: https://gardentunnels.co.uk/ The Challenge Haygrove Garden Tunnels has supplied over 2,000 garden tunnels across the UK over the past decade serving small gardens, allotments, schools, smallholdings and community projects from Cornwall to the Scottish Highlands.

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Modernising a 35-Year Industry Leader into a Digital Lead Engine

WordPress Rebuild | SEO Strategy | Lead Generation | CRM Integration Website: https://borderoffice.co.uk/ The Challenge Border Office Supplies & Systems Ltd (BOSS) is a long-established provider of office products, solutions and services, operating since 1989.

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Digital Transformation & Scalable Donation Infrastructure for a Leading Rivers Trust

WordPress Development | Platform Migration | Donation & Subscription Systems Website: https://wyeuskfoundation.org/ The Challenge The Wye & Usk Foundation is a Rivers Trust dedicated to improving the ecology, habitat and water quality of the Rivers Wye and Usk.

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Rapid Mission-Led Website Launch for Environmental Market Initiative

One-Page Website | Strategic Messaging | WordPress (Elementor) Website: https://resilientrivers.co.uk/ Organisation: An initiative by The Wye & Usk Foundation The Challenge The Wye & Usk Foundation launched Resilient Rivers, an ambitious, evidence-based initiative designed to create a multi-buyer, multi-seller environmental market.

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Brand Launch, Lead Generation & Rapid Scale Growth

Brand Creation | Lead-Gen Website | Google Ads | HubSpot CRM Integration Website: https://getthedrinksin.co.uk/ The Challenge Get The Drinks In is a contract canning company based in Herefordshire. When they approached The DM Lab, they were a new brand entering a competitive manufacturing space with: No established identity No online presence No structured lead generation process No CRM infrastructure They needed to launch quickly, build credibility and generate commercial enquiries from drinks brands requiring contract canning services.

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Property Directory Platform & Digital Visibility Growth

WordPress Development | Property Listing System | Marketing Consultancy Website: https://rentmyhouse.co.uk/ The Challenge RentMyHouse is a serviced accommodation provider based in Herefordshire, managing over 29 properties across the region.

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Performance-Led Google Ads Optimisation for a 25-Year Events Agency

Paid Search Strategy | Lead Quality Growth | Conversion Consultation Website: https://redblaze.co.uk/ The Challenge Red Blaze is a full-service events agency with over 25 years of experience delivering bespoke corporate and experiential events.

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Brand Creation, Packaging & High-Conversion E-Commerce for AstroFuel®

Brand Strategy | Packaging Design | WooCommerce | SEO | Subscription Commerce Website: www.astro-fuel.co.uk The Challenge The Cosmic Wellness Company approached The DM Lab with a bold mission: To challenge the broken health system by delivering adaptogenic, natural solutions that support performance, mental clarity, resilience and longevity.

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Long-Term Digital Growth Strategy for a National Outdoor Training Centre

Paid Media | Creative Strategy | Seasonal Campaigns | Booking Growth Website: https://pyb.co.uk/ Organisation: Managed by The Mountain Training Trust The Challenge Plas y Brenin (PYB), the National Outdoor Centre based in Snowdonia, delivers professional outdoor training, qualifications and adventure courses across the UK.

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Strategic Repositioning, Website Transformation & Lead Generation Growth

Brand Clarity | Website Redesign | Google Ads | SEO Strategy | Ongoing Partnership Website: https://firestartersolutions.co.uk/ The Challenge Firestarter Solutions approached The DM Lab with a deeper challenge than simply redesigning a website.

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Bespoke Membership Platform & Interactive National Mapping System

Custom WordPress Plugin | Interactive Map | Multi-Level User Access | Governance Infrastructure Website: https://nationalpubwatch.org.uk/ The Challenge National Pubwatch required a modern, scalable digital platform to support Pubwatch schemes across the UK.

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Premium Brand E-Commerce Platform for D2C & Trade Growth

WordPress | WooCommerce | UX Design | Dual Sales Architecture Website: https://twofarmers.co.uk/ The Challenge Two Farmers, a premium Herefordshire-based crisp brand, approached The DM Lab because their existing website no longer reflected the strength of their brand or supported their growth ambitions.

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B2B Lead Generation Growth Through SEO, Google Ads & CRM Integration

SEO Strategy | Paid Search | Website Restructure | Zoho CRM Integration Website: https://vincosales.co.uk/ The Challenge Vinco Sales required a stronger digital presence to support consistent lead generation and long-term commercial growth.

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Brand Repositioning, Conversion UX & Insurance API Integration

Rebrand | UX Redesign | Quote Journey Optimisation | XML API Development Website: https://quotedetective.com/ The Challenge Quote Detective required more than a visual refresh. Their existing website was functional but outdated, lacking modern UX standards, brand clarity and conversion optimisation.

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Bespoke Ticketing Platform & Multi-Channel Growth Strategy

Custom WordPress Development | Interactive Seat Mapping | SEO & Google Ads Performance Website: https://wimbledondebentureowners.com/ The Challenge Wimbledon Debenture Owners required a high-performance digital platform capable of selling premium Wimbledon tickets in a competitive global marketplace.

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AI-Enabled Membership & Governance Portal

Herefordshire Grassroots Sports Club - Integrated Management Platform The Challenge A grassroots sports club required a secure, centralised system to manage: Player registrations Membership payments Fixture scheduling Performance tracking Governance documentation Parent and coach communication The solution needed to reduce volunteer workload, improve safeguarding and modernise engagement - while remaining accessible to youth users.

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Transforming Digital Presence, SEO & Marketing Performance

The Wye Clinic is a leading private medical provider based in Hereford, known for specialist care and a comprehensive range of consultant-led services including eye care, dermatology, menopause support and minor surgical procedures.

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Fast & Strategic Website Migration - From Outdated Platform to WooCommerce Growth

Website Migration | WordPress & WooCommerce Deployment | Rapid Turnaround Client: RJ Joinery Website: https://www.rjjoinery.com/ The Challenge RJ Joinery had an existing website built in an outdated system that was no longer sustainable and was due to be decommissioned by their previous supplier.

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From Invisible to Visible - Global Engineering Digital Launch

Website Build | SEO Foundation | Lead Generation Strategy https://dencofluidsystems.com/ The Challenge Denco Fluid Systems, a global engineering company based in Herefordshire, had virtually no meaningful online presence - despite operating in a competitive international market.

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Digital Transformation & Lead Generation Strategy for a Cosmetic Surgeon

Website Migration, SEO Growth & Google Ads Performance https://granthamlet.com/ The Challenge Dr Grant Hamlet, a cosmetic surgeon, required a stronger digital presence that reflected the quality and professionalism of his clinical practice.

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Scalable Digital Learning & Monetised LMS Platform

Northern Wine School - Online Learning Academy https://northernwineschool.co.uk/ The Challenge Northern Wine School needed to transition from in-person events to a scalable digital education model. The platform needed to: Deliver structured online wine education Support assessments and learner progression Monetise courses securely Maintain a premium brand experience Expand reach nationally The balance between learner accessibility and backend control was essential.

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Regulated E-Commerce & Prescription Governance Platform

Gad Pharma - Bespoke Pharmaceutical Ordering System Custom Laravel / MySQL Architecture The Challenge Gad Pharma required a secure, compliant digital infrastructure enabling authorised medical professionals to order pharmaceutical products online.

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Environmental Action & Impact Reporting Platform

The Great Collaboration - National Climate Action Toolkit https://greatcollaboration.uk/toolkit-individual-actions/ The Challenge The Great Collaboration required a digital platform to mobilise environmental action at parish level across the UK.

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Digital Transformation, Lead Generation & CRM-Driven Sales Funnel

Website Migration | SEO | Google Ads | HubSpot CRM Integration | Funnel Optimisation Website: https://tpg-disableaids.co.uk/ The Challenge TPG Disable Aids, a specialist provider of mobility and accessibility equipment, required a stronger digital presence to support growth in a competitive healthcare retail market.

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Digital Strategy for Andali Events & Runningmonk Trail Events

Introduction At the start of 2026, Andali Events and Runningmonk Trail Events held a competition to design a logo for the Wild Shropshire Ultra Series. As we love ultra running and design, we thought we'd submit an entry!

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Logo Redesign for Hereford Electrical Distributors

Project Overview Herefordshire Electrical Distributors required a bold, modern logo redesign that would give the business a stronger visual identity while still clearly communicating its place within the electrical supply industry.

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Website Design & Development for an Established Independent Hospitality Brand

Website Design | WordPress Development | UX Improvement | Brand-Led Digital Platform Website: https://coffeecartcompany.co.uk/ The Challenge The Coffee Cart Company is an established independent hospitality business based in Hereford, known for its speciality coffee, strong local reputation and customer-focused experience.

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Brand Creation, Sponsorship Strategy & Digital Platform

Brand Strategy | Creative Strategy | Website Design & Build | Lead Generation The Challenge The Hereford Military History Festival was a new cultural initiative designed to celebrate the region’s military heritage while driving tourism, economic growth and community engagement.

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Multi-Channel Recruitment Campaign for Healthcare Workforce Growth

Digital Strategy | Lead Generation | Paid Media | Website Design & Build | Campaign Delivery Website: https://togetherhealthcare.co.uk/ The Challenge Together Healthcare, a collaboration between Hoople and Wye Valley NHS Trust, approached The DM Lab to address a critical challenge: a growing vacancy gap across healthcare roles in Herefordshire.

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Matchday Programme Design & Production

Supporting Football & Rugby Clubs with Scalable Programme Design & Delivery Editorial Design | Print Production | Sports Marketing | Brand Consistency The Challenge Matchday programmes are more than just print materials - they are part of the fan experience, a reflection of the club’s identity, and a key commercial asset.

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Scaling a National IV Therapy Brand Through Digital Strategy, SEO & Performance Marketing

SEO Strategy | Google Ads | WordPress Development | CRM & Systems Integration | Digital Growth Consultancy Website: https://getadrip.com/ The Challenge Get A Drip began as an ambitious start-up in the emerging IV drip therapy space, with a vision to bring clinically-led wellness treatments to a wider UK audience.

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Brand Strategy & Identity Exploration for a Leading Regional News Platform

Brand Strategy | Identity Design | Concept Development Project Overview Your Herefordshire is one of the county’s leading independent online news platforms, reaching over 100,000 social media followers and a large daily audience.

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Website Development for an Investment & Venture Platform

WordPress Development | Website Design & Build | Brand Presence Website: https://ridgmont.com/ The Challenge Ridgmont is an investment vehicle focused on supporting veteran-led businesses and entrepreneurs.

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Turning Club Standards into a Simple, Self-Service Awards Platform

WordPress Development | Bespoke Plugin Development | User Experience Design | Community Project Client: Hereford Couriers Running Club Sector: Grassroots Sport / Running / Community Organisations The Challenge Hereford Couriers Running Club operates across a wide range of ages and abilities, with members competing over distances from one mile through to the marathon.

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Accessible WordPress Website for a Local Authority

Website Design | WordPress Development | Accessibility Compliance Website: https://herefordcitycouncil.gov.uk/ The Challenge Hereford City Council serves as the Parish Council for the City of Hereford, acting as a key voice for local residents while supporting community initiatives and representing local interests.

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Full Website Rebuild to Align with National Brand Relaunch

WordPress Development | Brand Implementation | Charity Website Transformation Website: https://herefordshire-mind.org.uk/ The Challenge Herefordshire Mind, the local branch of the national mental health charity Mind, underwent a national rebrand rollout.

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