Company History
As we celebrate 10 years in business this year, we’ve compiled a little bit of our company history to illustrate how far we’ve come and of course what we have done along the way.
Throughout 2020, we’ll be looking back over the last 10 years and looking forward to the next 10. Follow us across our social media platforms as we continue the celebrations!
Thank you to those who have been a part of our journey so far!
June 22, 2010 On June 22nd, 2010, the company was registered with Companies House. Back then we were called ‘McTip IT’ and there was quite an interesting story as to how Dale and Chris met to star the business. A chance meeting during unfortunate circumstances at the height of the recession.
September 6, 2012 The DM Lab is a UKFAST Partner, offering premium hosting services We are very pleased to announce that we have become UKFast Partners. As our existing clients will tell you our hosting is second to none. This has primarily been down the hardwork UKFast put in with our servers.
October 6, 2013 What does it mean for you now we have been awarded Google Partner status? You can be sure that we have met Google’s standards for account management best practises. Google themselves ensure the certification is current. We will always be undertaking AdWords management to a high standard.
June 22, 2014 By 2014, we realised that the marketing side of the business was turning out to be a more profitable area for us. As we saw a gap in the local market, we capitalised on this and focused solely on the digital marketing aspect. This change of direction resulted in an explosion in business. We became a Google Adwords certified company, learning new techniques in PPC and SEM. Utilising the latest tools by heavyweights in the industry such as Yoast and Moz.
July 9, 2014 This certification not only credits us for the organisational levels we are at but gives us the opportunity to improve them, refining and streamlining the service we offer, essentially giving you ‘more bang for your buck’! The certification we hope will attract larger companies to the services we offer.
April 9, 2016 Your website needed to be mobile friendly by April 21st 2016.
September 6, 2016 As our business grows then we strive to do what we can, where we can, and becoming a part of the Luctonians family is a pretty big step for us. We love rugby, play for Lucs and now sponsor a team that we have become really involved with over the past year.
September 5, 2017 Back in 2017, we won ‘Growing Business of the Year’ at the Herefordshire Business Awards.
October 5, 2017 In 2017, we were first included as one of the Top 3 Marketing agencies in Hereford on Three Best Rated!
November 2, 2017 Much to our surprise, we were awarded the accolade of ‘Entrepreneur / Business of the Year’ at the Sunshine Pride Awards! Incredibly, we pipped both 2 brilliant local businesses: Merry-Go-Round Nursery and A Rule of Tum!
July 12, 2018 This status is a reflection of how we are continuing to work hard and grow our business. More clients and more print jobs has helped us achieve the Pink tier. You can see our design work on our Projects page and we keep an extensive portfolio of our work.
August 1, 2018 In 2018, we took a huge step with the development and growth of the business. Through The Development Manager (TDM) based in Worcester, we whittled down several promising digital marketing apprentice candidates to just two. The two we had to decide between were head and shoulders above the others – as good as they all were. Harvey Edwards was one of these two.
August 4, 2018 We were delighted to have been informed that our MD, Chris, was chosen as a winner in the Creative / Digital / Media category in the 2018 Spotlight Awards. This was for the countless hours he puts into running this business as well as his involvement in the community, especially with his club Belmont Wanderers FC. Doing all this while he juggles a busy family life and cares for his disabled father every day before work.
August 8, 2018 Press release by Love Energy Saving’s PR department – A Hereford design and digital marketing agency is challenging to win a major award after enjoying success by expanding its horizons. The DM Lab is one of 10 finalists in leading price comparison specialist Love Energy Savings’ annual Best of British Business Awards. Judges were impressed at how its team persevered to overcome both the recession and apathy among its initial target market.
September 2, 2018 We, The DM Lab, a design and digital marketing agency specialises in online marketing, SEO, PPC, social media, web and graphic design, wereselected as a trail-blazer in the official count-down to Small Business Saturday, which took place across the UK on 1 December 2018.
September 10, 2018 Being huge fans of XRP and Ripple, we decided to make a raw WordPress plugin for those that need to install the Coil payment system on their WordPress site.
October 4, 2018 As well as sponsoring the Herefordshire Business Awards 2018, we were also a finalist in the ‘Creative Business of the Year’ category!
October 6, 2018 We retained our status as one of Hereford’s Three Best Rated Marketing agencies in 2018
November 2, 2018 Chris attended the UK House of Lords for afternoon tea with Lord Young of Graffham as part of the #SmallBiz100 2018. Also speaking was MP Greg Clark, Melinda from Square & Michelle, director of Small Business Saturday UK.
November 14, 2018 For our #SmallBiz100 day, we presented 2 talks on SEO for beginners and Micro Moments for anyone who was interested. A crew from the University of Gloucester documented the day and the turnout was even better than we could have wanted. A brilliant day we’ll always remember!
February 2, 2019 We exhibited at the inaugral Marches Growth Hub #LoveDigital event at the Three Counties Hotel!
March 8, 2019 The DM Lab was 1 of 4 finalists in the ‘Midlands Corporate Commitment to the Community’ category at the Midlands Business Awards at the Athena Leicester!
March 10, 2019 Chris was given an opportunity to become a member of the Board of Trustees at the stunning Canwood Gallery!
April 9, 2019 The DM Lab had been selected for inclusion in SME News‘ SME 100 list. The SME 100 is a comprehensive round-up of the region’s leading SMEs from a wide range of sectors & industries & showcasing those businesses that have turned passion, innovation & drive into success. Their goal is to identify those who truly represent excellence across the UK & we emerged as a clear choice for inclusion!
May 9, 2019 We exhibited and Chris had the opportunity to be a speaker at the Herefordshire Means Business Expo. He spoke about Micro Moments and the Changing Landscape of Google.
July 3, 2019 We attended the Herefordshire Skills Show at Hereford Racecouse showcasing the company, what we do and the opportunities we had for those looking for a career in dthe digital world.
August 8, 2019 We retained our status as one of Hereford’s Three Best Rated Marketing agencies in 2019
September 1, 2019 We spent the summer preparing and personalising our new office in Penn House, Broad Street and in September we officially moved in.
October 1, 2019 The DM Lab was named as 1 of 8 finalists at the The Rural Business Awards in the ‘Best Rural Digital, Communications or Media Business’ category! The ceremony was held at the University of Nottingham.
November 4, 2019 Chris was a finalist in the ‘Most Influential Business Person of the Year’ after progressing to the finals through a public vote. The ceremony was held at Villa Park, home of Aston Villa FC.
December 6, 2019 Chris was a finalist in the category ‘Business Person of the Year’ and Harvey was a finalist in ‘Apprentice of the Year’. The ceremony was held in the Sir Bobby Moore suite at Wembley Stadium.
January 25, 2020 We were officially announced as Westfields FC’s Digital Partner at the end of January. Originally scheduled to be announced at the turn of the year, the weather however had other odeas! We’ll be assisting the club as a whole with their digital presence and helping to promote the club however we can.
January 29, 2020 Most Outstanding Digital Marketing Agency, 2020 – Herefordshire Following on from the success of the 2019 program, SME News are looking to celebrate those enterprises who consistently provide the best services and products for their clients, allowing them to stand out within their representative fields. The Business Elite Awards 2020 are handpicked by SME News Magazine and are based purely on comprehensive analysis and research undertaken by the wider group. It provides us the chance to promote talent on a truly UK-wide platform. This proven approach ensures that they award on merit, not popularity and recognise the very best in business. They award those that are succeeding in their endeavours, innovating, growing and improving.
February 28, 2020 We were invited to present a short talk at Kinder Pocock’s inaugral Supercharge Your Cashflow event. We explained how to maximise your marketing budget to aid with cashflow within a small business. The full video of the talk is posted on our YouTube page
March 4, 2020 We were extremely pleased to learn that Harvey had passed his Digital Marketer Level 3 apprenticeship course & achieved a distinction – the highest grade possible! Harvey worked incredibly hard to maximise the opportunity we gave him. We hope that this will be a great advert for potential future apprentices looking for a serious future in our world with our company!
May 15, 2020 Despite the somewhat turbulent times, we were delighted to have been named a finalist in the Digital Star category at The Small Awards.This award recognises small businesses that operate only through digital channels. The business will not have a storefront, but use the internet to market, sell, and promote their product or service. The award will celebrate strong use of digital channels to engage customers, innovation in web design and functionality, and growth in audience over time. The business will demonstrate strong understanding of digital engagement and show how they have used this understanding to deliver for their customers.
June 26, 2020 Working with the awesome guys at Minerva, we are prepared for further business successes and growth. We designed this amazing little workstation for potential new staff which Minerva fabricated and fitted for us. We now have additional space to accommodate apprentices and those looking for work experience.
July 17, 2020 We’re pleased to announce our latest partnership with the New Model Institute for Technology and Engineering. We will be supporting NMITE on their Digital #CPD offering. We look forward to developing on this exciting new partnership! #BeTheChange
July 20, 2020 Throughout the recent developments & partnership with NMITE, we have been given a further opportunity to help our country’s veterans. We are demonstrating our support for the Armed Forces Community & have formally signed the Armed Forces Covenant!
July 31, 2020 Originally due to start with us back in March, we had to postpone this due to COVID-19. However Joe officially started with us a couple of months later. After helping Harvey achieve a distinction on the same digital marketing apprenticeship, Harvey himself will be mentoring Joe initially, and throughout the apprenticeship we’ll be identifying and working with Joe ourselves to develop areas he is either excelling at or has a greater interest in.
August 1, 2020 It is our statement of intent to support defence personnel following our signing of the Armed Forces Covenant. The Defence Employer Recognition Scheme (ERS) recognises commitment and support from UK employers for defence personnel. The scheme comprises bronze, silver and gold awards. This is for employers who support those who serve or have served in the Armed Forces, and their families.
October 4, 2020 On the 4th October we took part in the postponed London Marathon from April 26th on behalf of the National Autistic Society. We raised a substantial amount for the charity and we have secured a place in the actual event however this isn’t until 2022.
November 16, 2020 The recent months have brought about significant challenges to businesses across the globe, therefore it brings us great pleasure to let you know that The DM Lab has been awarded: Most Innovative Digital Media Marketing Agency – West Midlands! Not a bad way to end a tough year with!
December 16, 2020 We’re pleased to end the year on a high by maintaining our Top 3 Marketing Agencies status by Three Best Rated® threebestrated.co.uk/marketing-agencies-in-hereford Three Best Rated® was created with a simple goal to find Top 3 local businesses, professionals, restaurants, health care providers, etc, in key cities. They display only businesses that are verified by their team since customers deserve only the best.
January 30, 2021 After taking part in the Virtual London Marathon last year after the cancellation of the actual event, we were recently made aware that by taking part in the event, we were part of a Guinness World Record! More than 37,000 people, from all corners of the world, completed the virtual Virgin Money London Marathon on Sunday 4 October 2020. The final finisher total of 37,966 means the event has been awarded an official Guinness World Records title for the ‘Most users to run a remote marathon in 24 hours’ – of which Chris & Dale were 2 of!
Company Registered
UKFast Partners
Google Ads Certified Partners
Rebranded to The DM Lab
ISO 9001:2008 Certified
Mobilegeddon!
Corporate Sponsors of Luctonians RFC
Growing Business of the Year
Three Best Rated 2017
Entrepreneur / Business of the Year
Pink Tier Customer with Printed.com
Harvey Started
Spotlight Award Winner
Best of Britain Awards Finalist
One of Small Business Saturday’s #SmallBiz100
Developed Our First WordPress Plugin
Creative Business of the Year Finalist
Three Best Rated® 2018
Afternoon Tea With Lord Young of Graffham at the House of Lords
#SmallBiz100 Day
Love Digital Event
Midlands Business Awards Finalist
Canwood Gallery Board of Trustees Member
The DM Lab Named as one of the SME 100
#HMBiz Expo
Herefordshire Skills Show
Three Best Rated® 2019
Moved Offices
Rural Business Awards Finalist
Midlands Business & Community Charity Awards Finalist
SME National Business Awards Finalist
Westfields FC’s Digital Partner
SME News’ Business Elite Awards of 2020
Supercharge Your Cashflow
Digital Marketer Level 3
The Small Awards Finalist
Office Expansion
NMITE Digital Partners
Signed the Armed Forces Covenant
Joe Started
Received the bronze award from the Defence Employer Recognition Scheme (ERS)
London Marathon 2020
Most Innovative Digital Media Marketing Agency
Three Best Rated 2020
Guinness World Record Holders!
