Meet the team

Chris is the lifeblood of The DM Lab – a leader, visionary, and strategist who has been instrumental in shaping our journey to becoming Herefordshire’s top-rated digital agency. His leadership and expertise are key to the innovative strategies that have earned us a spot at the top of our game.

Starting from day one, Chris has been the heartbeat of our operations, guiding the team through challenges, driving our growth, and ensuring we consistently deliver outstanding digital marketing results for clients. His passion for marketing and digital solutions is infectious, and his relentless pursuit of excellence ensures that The DM Lab never settles for less than the best.

Over the years, Chris has been instrumental in implementing strategies that have brought The DM Lab multiple accolades, including being named Best Digital Marketing Business at the UK Small Business Awards and recognised at prestigious events and award ceremonies. His leadership has not only built a highly-skilled team but has also established The DM Lab as an industry leader in PPC, SEO, and WordPress services – all the while maintaining a client-first mentality that continues to fuel our success.

Chris’ approach is simple: always push boundaries, always learn, and always adapt. Whether he’s guiding our talented team, working directly with clients, or strategising new initiatives, his visionary leadership is a key ingredient in our continued success. 

As Marketing Director, Chris is passionate about nurturing the next generation of digital marketers and creating an environment where creativity and innovation can thrive. With a strong focus on team culture, professional development, and collaborative partnerships, he ensures that The DM Lab remains at the forefront of the digital marketing landscape.

Dale is responsible for anything visual that leaves The DM Lab. A trained Graphic Designer, Dale also has a BA (Hons) in Animation and the Moving Image. He has always had an interest in art, winning the Blacker Prize in his final year at Hereford Cathedral School and also winning the Sun Valley Prize for Technology. This enthusiasm for the subjects spills over into his life outside of work (as you’ll see if you visit our office) - he loves making stuff! With the advancements and accessibly of tech, he’s quick to embrace and utilise for the business where applicable. His most recent hobby involves 3D printing - especially as he was a keen 3D designer at university, applying for a job at the then king of video games EA as a level designer which he missed out on (agonisingly close) but since then, even though the dream was over, has embraced the situation and turned it into a positive, ensuring that anything he does now is as good as it can be and something he is proud of. None more so than our rebrand of @quotedetective where he was really able to flex - and he won a Hermes prize for the work too - as well as winning 3 x 99Designs contests and being a runner up twice!!

Having worked in design since graduating university, Dale has over 20 years of experience in many, many facets, including a 6 year stint as a CAD draughtsman before starting The DM Lab with Chris to focus on graphic design, making him a key figure at The DM Lab not only because of his status within the company, but what he is able to bring to the table and offer clients. With a vice-like grip on The DM Lab’s brand after taking 3 years to decide on the rebrand, he has successfully tried his hand at transforming our office into a cool space, designing the bespoke desks we have himself and decorating the office too. Everything you see in our office he has had a hand in, from creating realistic movie memorabilia displays to framing shirts and co-ordinating the furniture and hardware in the office! Everything has a place and purpose and that’s why we love him!

When he is not working or creating, Dale is an avid ultra runner, training 20-25 hours a week and cumulating over 100 miles a week walking, running and cycling. As well as this, Dale has chalked up over 100 volunteering credits at Junior Parkrun and loves to support the clubs his 3 children are members of with his skillset, in particular the South Wye Police Boxing Academy. Wherever he can, he will help others when all it costs him is time but adds significant value to the recipients. Plus he just loves to create so where there’s an opportunity to try something different - he’s on it!

He’s also our ‘Social Media Manager’ and ‘Business Development Manager’ behind the scenes. Everything we do is with purpose and a result of Dale’s insights and foresights. He’ll be the one taking the photos while Chris is the one in them - but that’s how he wants it!

Hazel has been with us from the very start of her apprenticeship journey, and we couldn’t be more proud to see her flourish into an integral part of our team. Now that she’s graduated, Hazel is stepping up as one of our go-to marketers, bringing fresh insights and a data-driven mindset to everything she does and growing in confidence every day.

From SEO to PPC campaigns, social media management, and beyond, Hazel’s keen eye for optimising strategies has been essential in delivering results that make a real difference for our clients. Her passion for digital marketing is infectious, and she’s always looking for new ways to drive growth and improve campaigns for both us and our clients.

But Hazel’s not just about numbers – her creativity and curiosity make her a standout in everything she touches. Whether it’s crafting compelling social content or fine-tuning a PPC strategy, she’s all about delivering exceptional results while keeping the client’s needs at the heart of everything she does.

In her time with us, Hazel’s grown into someone we rely on for her strategic input and fresh perspective. She truly embodies the values of innovation, collaboration, and continuous learning that drive The DM Lab’s success.

As we celebrate our Decade of Digital Discovery, we’re beyond excited to see Hazel continue to grow and lead new digital marketing projects in the year ahead. The future of digital marketing is in great hands with her at the helm!

We’re excited to introduce Megan, who has joined the team as a Digital Marketing Executive and bring fresh perspectives to our growing business!

Megan brings over 7 years of marketing experience, having honed her skills in brand marketing, lead generation, and social media strategy across a range of industries. From Philip Morris & Son to Hereford College of Arts, and most recently Willys ACV, Megan has built a track record of delivering impactful marketing campaigns that increase sales, generate leads, and boost brand awareness.

Her time at Willys ACV and Philip Morris & Son gave her an in-depth understanding of how to adapt marketing strategies to diverse markets and effectively connect with target audiences – skills that will prove invaluable in her new role at The DM Lab.

Not one to shy away from challenges, Megan took a career break in 2023 to fulfil a lifelong dream of travelling around Australia!

This enriching experience gave her the opportunity to develop her problem-solving and adaptability skills, and she is eager to bring this newly refined perspective to our team.

Megan is ready to hit the ground running. We can’t wait for her to bring her creative flair, strategic thinking and years of experience to The DM Lab, helping us continue our legacy of exceptional digital marketing and client success.