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Can a Digital Marketing Agency Add Value?

By Chris Tipping · 14 March 2017 · 2 min read

Can a Digital Marketing Agency Add Value? Our business has been working with clients for over 6 years. Ranging in industry, location and the type of work required. Personally I go out and see businesses on a regular basis. To pitch our services and how we can change the direction of how a company may approach digital marketing. We can say that all meetings (bar maybe one) we have been able to answer the question,

“What value can a digital marketing agency bring? “

This is usually answered with a plethora of responses:

We will improve conversions
Develop your brand
Increase sales
Increase traffic
Engage with your audience
Etc

There are many more, all of which coincide with a demonstration of what our company can offer. This is dependent on the requirements. Our favourite response is:

“We will bring to your company a multitude of skills abilities working alongside your business as your digital marketing department”

This usually needs a bit more clarification, the easiest way I can put it, is this, if you were to employ:

a social media manager
digital marketing executive
seo manager
project manager
graphic designer
content writer

All of which make up a good digital marketing team. Your annual salary bill would be over £200,000 (based on average salaries). Not included taxes, training, paid advertising and expenses. The equivalent to a retainer of over £14,000 per month. Our agency could be employed for a more reasonable amount, we are already trained and even pay our own expenses. When conveying to the businesses I meet, it is an eye opener for them. It’s important to remember any costs we will give a client will be based on what we can deliver. Based within that set industry and its surrounding factors, such as competitors, products, current market share etc. I can tell you one thing for certain. The cost will be less than employing all these roles and also measurable against results.