Scaling a National IV Therapy Brand Through Digital Strategy, SEO & Performance Marketing

The Challenge

Get A Drip began as an ambitious start-up in the emerging IV drip therapy space, with a vision to bring clinically-led wellness treatments to a wider UK audience.

At the outset, the business required a complete digital growth strategy to support:

brand awareness in a relatively new market
customer acquisition at both local and national levels
scalable infrastructure for multiple clinics and future franchises
integration of systems to support bookings and clinic discovery

As the business evolved, the challenge shifted from launch to scaling a multi-location, franchise-led model, while maintaining consistent visibility and performance across all locations.

Our Approach

Over a 9-year partnership, we have worked closely with Get A Drip to support their growth through a combination of:

website development and continuous improvement
high-performance Google Ads campaigns
national and local SEO strategy
systems integration and platform enhancements
ongoing consultancy alongside their internal marketing team

The focus has always been on building a scalable digital ecosystem that could grow with the business.

Website Development & Platform Evolution

We have developed multiple iterations of the Get A Drip website over time, ensuring the platform evolved alongside the business.

This included:

WordPress-based website development
UX improvements to support conversion and booking journeys
scalable architecture for multi-location clinics
integration of key functionality such as “Find a Clinic” tools

The platform was designed to support both central brand visibility and individual clinic discovery.

SEO Strategy (National & Local)

A major focus of the project has been SEO, ensuring strong visibility across both national and local searches.

This included:

national keyword targeting for IV therapy and wellness services
local SEO optimisation for each clinic location
structured site architecture to support franchise growth
ongoing content and technical optimisation

This approach enabled Get A Drip to build strong organic visibility across the UK, supporting both direct bookings and franchise expansion.

Google Ads & Performance Marketing

We developed and managed highly targeted Google Ads campaigns designed to generate high-quality leads and bookings.

The strategy focused on:

high-intent search terms
location-specific targeting for clinics
ongoing optimisation to improve ROI and conversion rates

These campaigns played a key role in accelerating growth, particularly during expansion phases.

Systems Integration & Digital Infrastructure

To support operations at scale, we integrated multiple systems into the platform.

This included:

booking and clinic discovery functionality
CRM and data capture tools
integrations to support franchise and multi-location management

The result is a connected digital ecosystem that supports both marketing and operational efficiency.

Ongoing Strategic Partnership

Beyond delivery, we have worked as an ongoing strategic partner to Get A Drip’s internal team.

This has included:

digital growth consultancy
campaign support and optimisation
guidance on platform development and scalability

This collaborative approach has allowed the business to continue evolving while maintaining strong digital performance.

Impact

Growth from start-up to one of the largest IV drip therapy providers in the UK
Expansion into multiple clinics and franchise locations across the UK and Ireland
Strong national and local SEO visibility
Consistent lead generation through Google Ads
Scalable digital platform supporting continued growth
Enhanced operational efficiency through integrated systems