Full Website Rebuild to Align with National Brand Relaunch

The Challenge

Herefordshire Mind, the local branch of the national mental health charity Mind, underwent a national rebrand rollout.

As part of this transition, their local website needed to:

• Fully reflect the updated national brand identity
• Align visually and structurally with Mind’s brand guidelines
• Maintain accessibility standards
• Improve user experience for vulnerable audiences
• Provide clear pathways to support, services and donations

The existing website no longer reflected the new identity or the professional standard required for a trusted mental health organisation.

Our Approach

We delivered a full WordPress rebuild ensuring brand consistency, accessibility and clarity across the entire platform.

Brand Integration & Visual Alignment

We carefully incorporated the updated Mind brand identity, including:

• Typography and layout guidelines
• Colour systems and accessibility compliance
• Tone of voice alignment
• Structured content hierarchy

The new website now reflects the strength and professionalism of the national Mind brand while retaining local relevance.

Full WordPress Rebuild

We rebuilt the platform from the ground up using WordPress, providing:

• A flexible and easy-to-manage CMS
• Improved performance and mobile responsiveness
• Clear navigation for support services
• Structured service and resource sections
• Scalable architecture for future updates

The rebuild simplified content management while improving the overall user journey.

Accessibility & User-Centred Design

Given the nature of the organisation, accessibility and clarity were paramount.

The website was structured to:

• Ensure easy access to crisis and support information
• Reduce friction for users seeking help
• Present services clearly and compassionately
• Maintain compliance with accessibility best practices

The design balances professionalism with sensitivity - critical in the mental health sector.

Impact

Following the rebuild, Herefordshire Mind now benefits from:

• A fully brand-aligned digital presence
• Improved usability and accessibility
• Stronger credibility through visual consistency
• A scalable WordPress platform for future growth
• A website that supports service users, volunteers and donors effectively

The platform now reflects the authority and trust expected of a nationally recognised mental health charity.

What This Demonstrates

This project highlights The DM Lab’s ability to:

• Implement national brand rollouts at local level
• Rebuild charity websites with clarity and sensitivity
• Deliver accessible WordPress solutions
• Align digital infrastructure with organisational credibility
• Support healthcare and non-profit organisations with scalable platform

Services Delivered

• Healthcare Website Development
• User Experience Design