Designed by Fans. Built for Clubs.

At The DM Lab, we’re not just designers - we’re sports fans.

We understand what supporters expect from a matchday programme because we buy them, read them and value them. At the same time, as business owners and marketers, we understand the commercial importance of programmes as a revenue-generating and brand-building asset.

That combination gives us an edge.

We design matchday programmes that balance:

strong visual identity
engaging content structure
sponsor visibility and value
consistency across the season

Our Experience

We’ve worked with a range of clubs across football and rugby, including:

Hereford United Football Club
Westfields FC
Hereford RFC
Liversedge FC

Our experience has allowed us to refine a streamlined workflow, ensuring programmes are delivered on time, every time - even within tight matchday deadlines.

Matchday Programme Design

Our in-house design team produces professionally structured, print-ready programmes tailored to your club’s identity.

Whether you require a consistent template across the season or bespoke editions for key fixtures, we ensure:

clean, engaging layouts
strong brand consistency
effective advertising placement
high-quality print-ready artwork

We work remotely with clubs across the UK, so location is never a barrier.

Print Options

We offer flexible print solutions depending on your requirements.

Option 1 - Design Only

We supply fully print-ready files, including:

CMYK colour format
correct bleed and trim setup
high-resolution output

Files are delivered via Dropbox, ready for your chosen local printer.

Option 2 - Design & Print Management

We can manage the entire print process on your behalf.

Working with our trusted partner Printed.com, we:

supply print-ready files directly
organise print quantities
arrange delivery to your club

All print costs are transparent and billed directly - we don’t add margin. This service is simply to make your workflow easier.

Process & Workflow

We understand the fast-paced nature of matchday production.

Using our project management system (Basecamp), we create a central hub where your team and ours can collaborate efficiently - ensuring nothing is missed.

A typical workflow:

Weekend (Post-Match)
Content preparation begins - text, imagery, results

Monday – Friday
Programme design and layout development
Content is added as it becomes available

Following Monday
Final revisions and approval

Tuesday / Wednesday
Programme sent to print (if required) for matchday delivery

This structured approach ensures consistency across the season while allowing flexibility for last-minute updates.

Flexible & Ongoing Support

We understand that every club operates differently.

We offer flexible, ongoing agreements with no rigid contracts - allowing us to support your programme production throughout the season.

If you can provide an approximate page count (typically in multiples of 4), we can provide accurate costings tailored to your needs.

Additional Sports Design Work

Alongside matchday programmes, we support clubs with a wider range of design work.

For example, we’ve worked with Luctonians Sports Club on long-form publications, including seasonal newsletters and club communications - designed to the same standard as professional matchday programmes.

Further examples are available on request.