Property Directory Platform & Digital Visibility Growth

The Challenge

RentMyHouse is a serviced accommodation provider based in Herefordshire, managing over 29 properties across the region.

As the business expanded, their existing digital presence no longer supported their growth ambitions. They needed:

• Stronger online visibility
• A website that reflected the scale of their portfolio
• A structured property directory system
• A scalable platform to support future listings
• Strategic marketing direction to increase bookings

The goal was to evolve from a simple accommodation website into a centralised property platform.

Our Approach

We worked closely with the internal marketing team to develop a structured digital growth strategy, beginning with a full website rebuild.

Website Rebuild & WordPress Directory Architecture

We designed and developed a new WordPress website engineered around a property directory model.

This included:

• Structured property listing functionality
• Clear filtering and navigation
• Individual property profile pages
• Scalable backend for adding new properties
• User-friendly content management

The new system allows properties to be listed clearly and consistently, improving user experience and discoverability.

Platform Evolution: From Brochure to Directory

Rather than a static accommodation website, we transformed RentMyHouse into a searchable property directory platform.

This shift enabled:

• Better organisation of a growing portfolio
• Improved internal management of listings
• Stronger SEO foundations through structured property pages
• A scalable infrastructure ready for expansion

Marketing Consultancy & Visibility Strategy

Alongside development, we consulted with the marketing team to:

• Improve search visibility
• Strengthen content structure
• Refine property messaging
• Align website architecture with booking behaviour

This strategic guidance ensured the platform was built for performance, not just presentation.

Impact

Since relaunching the platform, RentMyHouse now benefits from:

• A modern, scalable WordPress property system
• Improved online visibility
• A structured foundation for continued portfolio growth
• Clearer presentation of over 29 managed properties
• A digital platform aligned with long-term expansion plans

The website now acts as both a marketing asset and operational tool.

What This Demonstrates

This project highlights The DM Lab’s ability to:

• Transform service businesses into scalable digital platforms
• Build structured directory-based WordPress systems
• Align website architecture with growth strategy
• Support internal marketing teams with strategic consultancy
• Develop hospitality-focused digital ecosystems