Brand Launch, Lead Generation & Rapid Scale Growth

The Challenge

Get The Drinks In is a contract canning company based in Herefordshire.

When they approached The DM Lab, they were a new brand entering a competitive manufacturing space with:

No established identity
No online presence
No structured lead generation process
No CRM infrastructure

They needed to launch quickly, build credibility and generate commercial enquiries from drinks brands requiring contract canning services.

The objective was clear:

Create a brand website and digital system capable of generating serious, scalable demand.

Our Approach

We delivered a focused launch strategy built around clarity, credibility and lead capture.

Brand Identity & Positioning

We developed a bold, memorable website brand identity designed to:

Stand out in a traditional manufacturing sector
Communicate professionalism and scale
Appeal to drinks brands looking for reliable canning partners
Feel confident, direct and commercially focused

The brand tone and messaging were built around clarity - avoiding overcomplicated industry language.

Lead-Generation Website (One-Page Build)

We designed and built a high-impact, conversion-focused one-page WordPress website structured specifically to:

Clearly communicate services and capacity
Build trust quickly
Showcase capabilities
Capture enquiries efficiently

Rather than building a complex brochure site, we engineered a focused digital landing platform optimised for lead generation.

Google Ads Growth Engine

To accelerate traction, we implemented a targeted Google Ads strategy aimed at:

High-intent contract canning searches
Drinks brands and product manufacturers
Location and service-specific keywords

Campaigns were structured to maximise qualified enquiry volume - not just traffic.

HubSpot CRM Integration

To manage growing demand, we integrated HubSpot CRM, enabling:

Structured enquiry capture
Lead tracking and attribution
Improved response management
Scalable pipeline visibility

This ensured marketing and operations remained aligned as enquiry volume increased.

Impact

Since launch, Get The Drinks In has experienced:

A large increase in inbound enquiries
Strong commercial demand from drinks brands
Rapid growth requiring operational scale
Expansion to larger canning lines to support ongoing work
A fully trackable lead generation and sales process

What began as a new brand launch has evolved into a high-demand contract canning operation — powered by a focused digital growth strategy.

This project formed part of a wider digital platform strategy combining SEO, CRM integration and lead generation.

What This Demonstrates

This project highlights The DM Lab’s ability to:

Launch new brands from zero to demand generation
Build lean, high-conversion lead-gen websites
Implement scalable paid media strategies
Integrate CRM systems for operational alignment
Support rapid commercial growth through digital infrastructure

Services Delivered

This project required a combination of technical SEO, structured website development and lead generation strategy to increase visibility and generate qualified enquiries.

Technical SEO for Manufacturing
Improving search visibility across product, application and international keywords
WordPress Development
Building scalable, structured websites designed for engineers, buyers and procurement teams
Google Ads for Industrial & B2B
Targeting high-intent searches to generate qualified enquiries
CRM Integration
Connecting website enquiries with sales pipelines for improved tracking and follow-up
User Experience Design
Optimising user journeys to increase engagement and conversion rates