Website Migration & Platform Modernisation for a Specialist Manufacturer

The Challenge

Wicks & Martin is a long-established manufacturer of mechanical control cables and wire rope assemblies, serving a wide range of industry sectors.

With a history dating back to 1957, the business has built a strong reputation for quality and engineering expertise.

However, their existing website was built within a bespoke system that had become difficult to manage.

This created several challenges:

• limited control over content and updates
• reliance on a restrictive platform
• difficulty maintaining and evolving the website
• a digital presence that did not fully reflect the business

The objective was to migrate the website into a more manageable system, while improving usability and ensuring continuity.

Our Approach

We approached the project as a platform migration and modernisation exercise, ensuring the transition was smooth while improving both functionality and user experience.

The focus was on creating a scalable platform that the team could manage internally.

Services Delivered

This project required a combination of structured website development and platform migration to improve usability and long-term flexibility.

WordPress Development
Rebuilding the website into a scalable and accessible platform using WordPress and Elementor, giving the team full control over content and updates

Website Migration
Migrating the site from a bespoke system into a modern CMS, ensuring continuity while removing reliance on restrictive technology

User Experience Design
Improving navigation and structure to make it easier for users to explore services and understand the business offering

Content Structure & Layout
Organising content to better reflect the company’s capabilities across multiple industry sectors

Platform Migration & Rebuild

The existing bespoke system limited flexibility and made ongoing management difficult.

We migrated the website into WordPress, allowing:

• full ownership and control
• easier content management
• a scalable foundation for future development

This aligns with our approach to building manageable and scalable WordPress platforms.

Website Design & Structure

The new website was kept the existing design, which clearly present Wicks & Martin’s expertise and manufacturing capabilities.

Usability & Content Management

A key outcome of the project was improving usability for both users and the internal team.

The new system allows the business to:

• update content easily
• maintain the website without technical dependency
• adapt the site as the business evolves

This transforms the website from a static presence into a flexible business tool.

Impact

• Migration from a restrictive bespoke system to WordPress
• Improved usability and navigation
• Full control over content and updates
• Stronger representation of manufacturing capabilities
• Scalable platform for future growth

The website now supports both presentation and practicality, aligning with the needs of the business.

What This Demonstrates

This project highlights The DM Lab’s ability to:

• migrate websites from bespoke or legacy systems
• create manageable and scalable digital platforms
• improve user experience for technical and industrial businesses
• structure content to reflect complex service offerings
• deliver practical solutions that support long-term growth

Final Thought

The Wicks & Martin project demonstrates how moving away from restrictive systems can unlock greater flexibility and control.

By migrating the website into WordPress and improving structure and usability, we created a platform that not only reflects the company’s expertise but also supports its ongoing growth.