What is Corporate Social Responsibility (CSR)?
Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable. Accountable to itself, its stakeholders, and the public. By practicing corporate social responsibility, also called corporate citizenship, companies can be conscious of the kind of impact they are having on all aspects of society including economic, social, and environmental. To engage in CSR means that, in the normal course of business, a company is operating in ways that enhance society and the environment, instead of contributing negatively to them. (Source: https://www.investopedia.com/terms/c/corp-social-responsibility.asp)
The DM Lab are actively supporting the community (& environment) as much as we can.
We are helping transform grassroots clubs, events and organisations. Helping them raise their profile and processes. Offering our expertise in capacities the recipients never thought they needed or could afford. By improving their online presence and approach to online and offline marketing. This contributes to their growth as an entity – and The DM Lab are all about growth! More involvement means more opportunities at clubs and for charitable organisations.
We are also huge supporters of causes set up solely to help others.
Working at The DM Lab
We are of course an equal opportunity employer. It doesn’t matter who you are or where you come from. If we identify that you have the skills we’re looking for, we’ll recruit you. We also don’t rely on potential new team members having previous experience. If you want to enter the world of digital marketing with us and you have the drive and ambition to help yourself and the business you’ll fit right in! Read more in the ‘Investing in Youth’ section further down – we also want to nurture and retain local talent!
The Environment & Sustainability
As we work primarily online, it’s easy for us to be green. We have a small, uncluttered office so we keep digital records, not loads of filing cabinets filled with printouts. We shred and recycle any waste plus we have all new equipment with good energy efficiency. Making every effort to recycle and power save but we do this because we want to, not to gain any green credentials. However, letting people know this adds to our overall corporate social responsibility. Our trusted supplier, Printed.com, are committed to reducing their impact on the environment. From innovative packaging and sourcing carbon-neutral and eco-friendly papers to minimising and recycling their waste, they’re dedicated to doing good for our planet.
As you may well know by now, we are deeply immersed within the local community. Supporting a number of grassroots teams, clubs, events and organisations. They benefit by utilising our services in exchange for sponsorships. We position ourselves so we’re not a financial burden to any community set-up. Instead our involvement is rewarded as it is valued and this is an added bonus for us! You can see in details all of our involvements on our community and charities page here.
Investing in Youth
In our initial recruitment drive, we were looking for an experienced individual to become part of our team. Unfortunately our search proved fruitless as we couldn’t find what we were looking for. So, we looked into recruiting an apprentice. We created an opportunity for a youngster and to this day have not looked back since! Harvey, our apprentice is a finalist at the SME National Business Awards for Apprentice of the Year, a reflection of both his efforts and the opportunities The DM Lab have presented him with. Harvey completed the course with a distinction. Following this success, we have recruited another apprentice in Joe. We will be assisting Joe in following Harvey’s success.
Along with this, we have been able to allow aspiring individuals to come into our office for work experience. We’ve found this to be as fruitful for us as it is for the individua. It puts them in good stead having experienced a professional environment. The experience has also made us aware of the potential future employability at The DM Lab of said individuals.
We are committed to giving back. Creating the opportunities for others that were not available to us when we were younger. Now that we have the means to offer such opportunities, we are fully embracing it. We are never short of applications and expressions of interest in working with us. These are all kept on record. It is our aim to offer whatever we can to help spark an interest in digital marketing.