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We’re One of Theo Paphitis’ #SBS Winners!

Theo Paphitis’ #SBS Winners!

Herefordshire based business, The DM Lab, gets a Twitter Boost from Theo Paphitis! They were selected as one of the #SBS winners last night!

Theo Paphitis' #SBS Winners Badge

A Herefordshire based firm has received a business boost from Retail Entrepreneur Theo Paphitis.

On Sunday, 19th June 2022, Chris Tipping, MD of The DM Lab tweeted Theo about his business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet by Theo to his near half a million Twitter followers. The weekly initiative, set up by Theo in 2010, now has over 3,000 #SBS winners and supports small businesses in the UK.

Business and retail entrepreneur and self-confessed Shopkeeper, Theo, re‐tweeted The DM Lab’s message to his almost 500,000 followers.

As a result, The DM Lab has dramatically increased their Twitter followers. They are also profiled on the #SBS website ( An achievement exclusive to all Small Business Sunday winners.

Chris said,

“We celebrate the business’ 12th year trading on Wednesday 22nd June. To receive the coveted notification that Theo himself selected us over the many, many amazing businesses also involved in #SBS was the best birthday present we could have possibly received! We have actively taken part in #SBS for many years. However, on this occasion, we caught Theo’s eye. We couldn’t be happier to now be a part of the superb #SBS community we’ve wanted to be a part of for such a long time! It is great to have support from Theo. Recognising our hard work and helping spread the word about what we do to his following.”

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said:

“We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish The DM Lab every success.”

Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5pm and 7.30pm. Don’t forget to include the hashtag #SBS. Six lucky businesses are re‐tweeted every Monday at 8pm. They are then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.

#SBS Winners RT by Theo Paphitis

For further information about Small Business Sunday please visit