The product we offer is a service. No actual tangible end product, just a quality marketing service. However, it is because of this that potential clients are sceptical or reluctant initially. What we do is trace and track EVERYTHING we do for them. Why? So we can, at any point, show them how well we […]

We’re delighted to announce that we’ve made The Small Awards shortlist for being a ‘Digital Star’! With everything that’s happening at the moment this is a real positive! We’ve been able to adapt to the circumstances and continue working from home. We know others haven’t been so lucky and we hope you find a way […]

As you will have already experienced, these are uncertain times. People and businesses are facing the strain of the lockdown. Our city has changed and we need to change too to keep up. There is a heavy focus on digital which includes online networking. As Charles Darwin once said, “It is not the strongest of the species that survives, […]

Small Business Owners – Adapt and Overcome COVID-19! Despite the radical changes we’ve had to undertake to continue delivering our award-winning service, we are very pleased to be able to say, 3 weeks in, that we are still very much able to continue working. We’re lucky that we’re able to say this as we know […]

Hope you are all surviving in these incredibly strange times. We thought we’d put together a blog to help fellow small business owners understand each of your customer’s touchpoints. We’ve highlighted a few examples of how people are searching below. You yourself will be aware, but do this subconsciously – you don’t Google a product, […]

As we know the country is in crisis, in the midst of the coronavirus pandemic… Here at The DM Lab, we are all about paying it forward and supporting businesses / people as much as possible. The government has been working hard to cover as many people through these tough times. These are the employed, […]

Brand loyalty in a crisis is more important than ever. The DM Lab are here to help There’s a LOT of panic going on. We see that from both sides of the coin. How do we service our customers if what you sell is not a necessity? Simple. Take a step back. Re-evaluate. Doing nothing […]

Today, we received Harv’s Digital Marketer Level 3 – Distinction certificate! Something positive among the doom & gloom of the Coronavirus pandemic. We’re immensely proud of his efforts & this will be going on the wall alongside our other achievements. This business is nothing without the support of our clients, you & the staff that […]

We are reaching out to those preparing (or currently dreading) the impact of the Coronavirus (COVID-19) on their businesses So, in the midst of one of the worst health scares of our lifetimes, we at The DM Lab have been thinking. We were stewing on how we can help people. Part of our mantra here […]

How Digital Marketing Can Supercharge Your Cashflow We’re really excited and pleased to have been asked to present a short talk about how to maximise your digital marketing budget. This will hopefully help Supercharge Your Cashflow. How does digital marketing fit into your cashflow? That’s simple – LEADS! So, you’ve set aside a marketing budget […]

As part of our 10th birthday celebrations, we thought we’d dig through the archives and see how dramatically different things could have been! How / Why? When we rebranded to The DM Lab back in 2014, it was almost 2 years in the making. You can read why it took us so long in this […]

New Sponsorship with Westfields FC The DM Lab (The Digital Marketing Laboratory) is a multi-award winning design and digital marketing agency. We are based in Broad Street, Hereford. We have been trading since 2010 and we have a passion for growing businesses. This passion extends to local grassroots sports clubs. In the summer of last […]

Apprenticeship Case Study – Harvey In 2018, we took a huge step with the development and growth of the business. Through The Development Manager (TDM) based in Worcester, we whittled down several promising digital marketing apprentice candidates to just two. The two we had to decide between were head and shoulders above the others – […]

A training day in the life of us at the moment OK, so our fundraising has stuttered once again. We thought we’d reignite interest and prove our dedication by showing you a day / week in the life of us juggling running a business along with #marathon training. We are both on the ketogenic diet […]

Throughout 2019, we gave so much back as a business. Clubs, events and organisations have all benefit from working with us. In 2020, we’re building on this and promoting anything and everything local. How? Each week on our Twitter, we’ll feature a business, club or charity and give them a shoutout. The great thing is, […]

The turn of the year saw us say goodbye to another good year and welcome in, hopefully, another! Our Year in Review 2018 JANUARY It was going to be Harvey’s first full year with us. It was going to be another year of firsts as we keep pushing the business further and further. We decided […]

We thought we’d do something different for this years’ Small Business Saturday. Historically, we have always involved ourselves. However, as we are a service based company, we can’t offer discounts or the like. But, we make up for it by offering tips and insights to help. We have a really good video of one of […]

Work Experience at The DM Lab Our relocation has had a positive impact on so many aspects of the business. A good example of this is that we can hold meetings here. Plus with the extra space we have, we’ve not been shy in being able to offer opportunities to individuals looking for work experience. […]

As you may already know, we try to be as active as we can in supporting the local community. Talking about active, leads on nicely on to a really exciting collaboration with Debbie Hobbs and our friends over at the National Autistic Society Herefordshire Branch… On Sunday April 26th 2020, The DM Lab (Chris and […]

#EthicalHour – Be The Change Awards Throughout the 9 years we’ve existed, we’ve made some great friends. We’ve also been able to work with some awesome people with incredible visions. None more so than our long-time friend Sian Conway. Sian is the founder of #EthicalHour and the Be The Change Awards. We first worked with […]

The DM Lab are actively supporting the community (and environment) as much as we can. We are helping transform grassroots clubs, events and organisations. Helping them raise their profile and processes. Offering our expertise in capacities the recipients never thought they needed or could afford. By improving their online presence and approach to online and […]

Here is a brief, overall description of what The DM Lab does… The DM Lab, The Digital Marketing Laboratory, is a multi-award-winning design and digital marketing agency based in Hereford. The DM Lab covers all aspects of both online and offline marketing. From PPC and Google Ads campaigns (which they are recognised as Google Partners), […]

July has been the month that just keeps giving! What a brilliant start to the second half of the year! We were nominated in 2 categories at the Midlands Business and Community Charity Awards. Chris was up for ‘Most Influential Business Person of the Year’ and The DM Lab was up for ‘Outstanding Business of […]

Hereford Business Shortlisted For Top Rural Award The DM Lab is in the running to be named one of the best rural businesses in the UK. This is after being shortlisted for a regional Rural Business Award. The DM Lab from Hereford has been shortlisted in the Best Rural Digital, Communications or Media Business category […]

Double Nomination at the Midlands Business & Community Charity Awards The DM Lab has been nominated for the ‘Outstanding Business of the Year’ Award & MD Chris has been nominated for the ‘Most Influential Business Person of the Year’ Award at the Midlands Business and Community Charity Awards 2019! We’ve been fortunate enough to be […]