Making Brilliant Marketing Simple
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Ideas, guides and opinions on marketing, design and the web.
Why Digital Strategy Is About More Than Marketing When many organisations think about digital, they immediately think about marketing. SEO, social media and paid advertising are often the focus of digital conversations.
Many businesses invest heavily in building a website, expecting it to generate enquiries and support growth. Yet in reality, a large number of websites produce very little return. They may look visually impressive, but they fail to attract the right visitors or convert interest into real opportunities.
Why Most Business Websites Fail to Generate Leads Many business websites look impressive but fail to generate meaningful enquiries. This usually happens because the website was built primarily as a digital brochure, rather than a platform designed to attract and convert potential customers.
Why Platform Choice Matters One of the most important decisions when developing a new website or digital platform is choosing the right technology. Businesses often face a common question: Should we build a fully custom system or use WordPress?
At The DM Lab, we’re incredibly proud to see our Director, Chris Tipping, receive an invitation from the Lord-Lieutenant of Herefordshire, Mr Edward Harley CBE, to attend a Garden Party at Buckingham Palace this year in recognition of his continued dedication to supporting the community and the County of Herefordshire.
Why Lead Quality Matters More Than Lead Volume Many businesses measure the success of Google Ads campaigns by the number of leads generated. However, more leads does not necessarily mean better results.
Many businesses launch a WordPress website and assume leads will follow. They don’t. A WordPress site only becomes a lead generation engine when it is engineered for: Clear positioning Structured user journeys Search visibility Conversion optimisation CRM tracking At The DM Lab, we build WordPress platforms with measurable outcomes in mind.
Why SEO Matters for Manufacturing Businesses Manufacturing businesses have traditionally relied on reputation, distributor networks and long-term relationships to generate sales. However, procurement behaviour has changed significantly.
When many organisations think about digital strategy, they immediately think about marketing. SEO, social media and advertising often dominate discussions about online growth. But in reality, some of the most powerful digital transformations happen behind the scenes.
SEO for Manufacturing Companies: A Practical Approach Manufacturing businesses have traditionally relied on reputation, industry relationships and referrals to generate new work. However, modern procurement behaviour has changed.
We are so grateful to be given the opportunity to be interviewed by Cristina from TechBehemoths. Check it out in full below! Summary Chris Tipping, Marketing Director and Co-Founder of The DM Lab, shares his journey from young father to agency leader - blending sales expertise, tech skills, and a community-first mindset.
In the summer of 2023, The DM Lab were commissioned to rebrand national specialist non-standard motor insurance company ‘Quote Detective’. Directors David and Craig gave us free reign over our initial ideas.
Digital Marketing Apprenticeship The DM Lab would like to introduce you to our newest apprentice - Hazel! Hazel did work experience at The DM Lab when she was in year 10 and really enjoyed it. So, after doing her A-Levels she decided to do a Digital Marketing Apprenticeship though The Development Manager.
Education to employment. The DM Lab actively supports the idea of developing and retaining local talent in order to bridge the gap from education to employment We are pleased to have been able to offer work placements throughout 2022.
This week, we were able to accommodate our final week of work experience! Throughout 2022, we have welcomed 5 young people from different schools into our world - something that we are quite proud of.
We love the brand that we’ve created here at The DM Lab. With online businesses like Sticker Mule, they've made creating branded merchandise even easier! That’s why we’re always looking for cool new ways to get it out there.
We are delighted to share a few insights as to how we’ve been working with Hereford RFC over the summer. After the devastating floods and costly pandemic the Hereford Rugby Football Club has come back fighting.
Theo Paphitis' #SBS Winners! Herefordshire based business, The DM Lab, gets a Twitter Boost from Theo Paphitis! They were selected as one of the #SBS winners last night! A Herefordshire based firm has received a business boost from Retail Entrepreneur Theo Paphitis.
Hereford Work Experience At The DM Lab Blog Day 1 Chris put me on Photoshop a t the start of the work experience week. I had a go at graphic design. As I have used it before, i was tasked with designing a poster for an event at the Courtyard later in the coming year.
Wondering about where to go for work experience in Hereford? Meet Adam - The DM Lab's latest work experience student from The Hereford Academy. He has spent the full working week with us this week and has been challenged with a variety of different tasks ranging from front-end development to the basics of Photoshop.
Herefordshire Means Business Expo 2022 Well, it has been a minute since we last did anything like this Or anything with the #HMBiz team for that matter! It was well overdue, very much missed so we were in from the get-go.
Herefordshire Means Business 2022 Expo Ahead of the Herefordshire Means Business 2022 Expo, we wanted to give you a heads up about what you can expect from us as exhibitors First off, we have a special publication made for the event!
What's the deal? Despite almost 12 years in business, it still surprises us that people either don't realise who we are, what we do and what the 'DM' in The DM Lab stands for! So, let's recap! The business, built on blood, sweat and tears by Chris and Dale (yes, there's more than one main dude at The DM Lab), but yes, Chris is the 'main' main dude who is the bands' frontman if you will.
Mind Over Mountains Wellbeing Gesture Times are still tough, despite the worst of it behind us. However some people are struggling & although we can't help everyone we can, at least, help some. Is everything beginning to feel a bit much?
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