This project would be one that would test our boundaries, we initially began working with Medical World to help develop their online marketing, and this would also cover their other sites, Dental World, Vet World and Podiatry World. After working with the team for several months we realised a factor in helping move the sites forwards was the overall design and functionality.
- Not being mobile friendly
- Needed a modern design
The complex structure behind these sites are phenomenal, each site is written with bespoke code and connects into the Medical World system. With the help from Richard (wildesoft.net), who has worked with Medical World for a number of years, we have been able to make a complex system look and run better than ever. The design has been rolled out across all sites, without losing any of the backend elements, or effecting their ordering system. In fact during the process much of the code has been improved by Richard.
The site is now an organic entity in that we are growing it, changing it and improving it. With regular marketing meetings, we are able to take the analytics that the site is producing and make improvements.
We are looking forward to seeing how the websites improve over the next 12 months.
