We developed a new website for Prosperity IFA to help with our on-going marketing efforts. It’s imperative that the website is as good as it can be to be able to market it well. A poorly designed website only hinders what we were primarily hired to do which was to increase their web presence and generate more leads for them.
The website is very welcoming but with a corporate, informative feel. Most site visitors were looking for information and clarification before wanting to pick up the phone and commit to anything. The website was designed to be easily navigated by anyone of any age – there was no target audience as such, but if a visitor needed independent financial advice, this is where we wanted to make them feel comfortably in sourcing the information and ultimately taking out a policy through Prosperity IFA.
