On February 14th, Valentine’s Day, we’ll be exhibiting at the Love Digital event. We’ll be there offering advice on how digital marketing can benefit your business. We’ll also have free copies of our ‘SEO For Beginners’ booklet so you can give your digital marketing efforts a quick ‘health check’.
Digital marketing by definition is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.
With a plethora of formats, techniques and platforms can often leave you wondering how it can all benefit you. Here at The DM Lab – we make brilliant marketing simple. As the technological world continues to evolve, it is important to establish, maintain and grow your web presence.
It can be broken down into the following:
Search Engine Optimisation (SEO)
SEO is the unseen work done to improve your website’s ranking. The better you rank the more organic traffic you’ll see.
Content creation has one purpose – to generate brand awareness, grow traffic, lead generation and customers. The obvious one here is blogging but extends to infographics and online brochures.
Paid advertising, if done correctly, drives traffic to your website as your ad is seen and clicked. The main one is Google Ads, however paid advertising is rife on Facebook, Twitter and LinkedIn. If not undertaken properly, you’ll find your ad will rarely be seen, let alone clicked.
Although we mentioned above you can opt for paid advertising on social media channels, you can, for free, promote your business or brand yourself with a relative degree of success and ease. A little research goes a long way. Popular channels are: Facebook, Twitter, Instagram and LinkedIn.
Although the method took a beating with the GDPR compliance last year, it’s still a very good way of communicating with your audience. Newsletters, follow-ups, welcome emails, promotions and tips all form the basis of a good email marketing campaign.
Does Digital Marketing Work for All Businesses?
Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say all businesses should implement a digital marketing strategy in the same way.
What Are the Benefits of Digital Marketing?
Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There’s no surefire way to know if that ad was responsible for any sales at all.
On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts.
If you have any questions or concerns, come and see us at the Love Digital event!