Bring Your Marketing Back to Life!

It’s International Frankenstein Day, so we’ve naturally put a marketing spin on in in a light-hearted, creative way!

“Nothing is more painful to the human mind than, after the feelings have been worked up by a quick succession of events, the dead calmness of inaction and certainty which follows and deprives the soul both of hope and fear.”

You’re running a business, you have a marketing plan you’re doing alright, right? That’s a question you should ask yourself and if you’re doing alright, that’s, well, alright.

But what about if you were doing great?!

Even the best laid strategies may come undone or go stale at some point. Doing what you’ve always done may not be the best thing to continue doing, or may even be detrimental without even realising it. It’s time to re-inject life back into your marketing.

It’s alive…It’s alive!

Getting by. Doing alright. Existing. Ticking over.

These are all things relatively successful businesses do.

Thriving. Growing. Expanding.

These are all things successful businesses want to do, and do. To do this, their marketing is on point. Keeping up with current market trends, updates, competitors and Google’s Algorithm updates. It is a full time job, a job better suited to individuals who do it as a job. Not somebody who dabbles and hopes for the best.

You want leads. Increase your online presence. You ultimately want sales. By detracting away from what you’re good at, you may be attempting some AdWords marketing, reading up on keywords and posting on social media. This is credible, but consider that professional marketers do nothing but this. If you we’re a painter you could have a bash at building a wall. You research and think you understand the basics, the fundamentals so have a go. It may look good but a builder will be picking fault with it, knowing exactly what needs to be done and how to do it. This applies to digital marketing. We are here to help.

“Beware; for I am fearless, and therefore powerful.”

You may approach self marketing with a similar cavalier attitude. Get stuck in, assume it is working and you are doing it properly and BOOM, marketing level: expert. In reality, you have no idea what you are getting into. Just look at Dr. Frankenstein for example, creating a monster. If you don’t know or aren’t sure what to do who how to execute a marketing plan, seek advice.

The monster you created will come back for you, but then it will be too late.

“A man would make but a very sorry chemist if he attended to that department of human knowledge alone.”

Relatable, though in a digital marketing sense. Digital marketing consists of a plethora of sub-facets. SEO, AdWords, inbound marketing, email marketing, social media – that’s just a couple of the online elements. Complimentary offline marketing plays a massive role. Digital marketing is not a single thing. It encapsulates many elements, all of which have to be tended to with the equal attention to detail as the others, all working toward a single goal.

Success.

“You hate me; but your abhorrence cannot equal that with which I regard myself.”

Prejudging us is an easy thing, but judge us on our results. People are very quick to judge but get to know us and you’ll see whatever you’ve heard is false and we are passionate about what we do and we do it well.

“I will be cool, persevering, and prudent.”

Longterm partnerships are what we strive to achieve, to do that we do what we’re good at, we keep doing it and we are always looking the future benefits of what we do. There is no quick fix, trust us in what we suggest and action. If we need to tweak things, we will. Building steady foundations initially provide a platform to build upon.

“This advice, although good, was totally inapplicable to my case.”

There’s a reason for everything and everything done has good reason to be done. Whatever you’ve read, whatever you’ve heard DO NOT TAKE THIS AS GOSPEL! We will tell you what will work for you and it’s up to you to decide how you would like to proceed. You don’t pay a mechanic to do as you tell him, you leave it to him and his expertise to fix your car. Same goes for marketing. If you’re telling us what you think / believe you want us to do for you, you have to be receptive to our expertise to advise accordingly. Otherwise drop what you’re doing and become a successful internet marketer immediately! Too big a step?

Then trust us…

“I can offer you no consolation, my friend,” said he; “your disaster is irreparable. What do you intend to do?”

In some instances, we take on jobs which have either been done by the proprietor or indeed quick fixes have been sought and corners have been cut. Unfortunately, Google is very quick to understand these black hat techniques and is a very unforgiving beast when it comes to trying to repair the damage done. Cheap work isn’t good and good work isn’t cheap. We will review and advise but what we are is realistic. If it will cost us in software and expertise, it will cost you. Simple.

“what a strange nature is knowledge! It clings to the mind when it has once seized on it like a lichen on the rock.”

Though longterm partnerships are our goal, we train you how to market your business properly so you can undertake it yourself if you are confident enough. At no point in any job should our cost be an issue. You are investing in us to bring you leads and help generate sales. The more leads and sales you make, the more you can reinvest in our services to grow further. We like to work in 3 month blocks, either things aren’t going the way you’d like them to be so we part ways, or you see the value we add and explore further avenues to invest in. If you make more money, we make more money, so it’s in our best interest to help grow your business!

All quotes are obviously from Mary Wollstonecraft Shelley’s fantastic book, ‘Frankenstein