Making Brilliant Marketing Simple

Call Us: 01432 607 660

Email: info@thedmlab.com

Category: Blog

An insight into SEO with Rand Fishkin We are pleased to say that recently through some fortunate events we had the pleasure of speaking with Rand Fishkin. Rand Fishkin is well respected within the SEO industry, with a list of accolades and achievements. Rand Fishkin is the CEO of SEO software company; Moz. He co-authored the […]

LANGUAGE IN CONTEMPORARY SOCIETY [INFOGRAPHIC] – An infographic by the team at Business Language Services

As we said in our last post we have been made official Google Adwords Certified Partners, so to celebrate we are giving all new Adwords clients £60.00 credit to apply either to a new account or existing account. If you haven’t been sure about trying adwords now is your chance to “try before for you […]

Today is that magical day that we have been officially awarded Google Adword Certified Partner Status, check out our profile page. This is great news as all our hard work has paid off, we are now managing multiple campaigns some small and some very large. The status has be gained by Chris Tipping becoming Google […]

It is quite normal for people to be asking what is involved in SEO. We thought we would put something together to give an insight to the world of internet marketing and SEO. Business Objectives This for us is the one of the most important steps in developing a successful SEO or internet marketing strategy, […]

The internet has allowed companies to advertise themselves on the web with ease and has almost become a necessity in today’s market. You would think this was music to all web developers/designers ears and in the early days that was true. Now it is becoming more and more frustrating for web developers/designers to get valued […]

We are pleased to announce that Chris Tipping has passed the Google Adwords exams to become a Google Adwords Certified Individual. This is great news for our company as we will no be able to achieve Google Certified Partner status. We now successfully manage PPC campaigns helping businesses to achieve their objectives and managing marketing […]

Some people may be aware of this and others not so much, but it will affect over 95% of the UKs websites. As of the 26th of May 2012 a new cookie law has been rolled out after having a year’s grace, which states: A visitor; (a) is provided with clear and comprehensive information about […]

We are a search engine optimisation (SEO) company We love working with businesses to improve their rankings within search engines by search engine optimisation (SEO). Optimisation and SEO are huge areas of work for many companies. However very often we come across companies who don’t have a budget. Either that or don’t want to invest […]

Our business is based around the internet – Design–Marketing–SEO If somebody contacts us via our email enquiry function, we respond back with a response and a quote, should they approve, terms are outlined, we do the work, client pays, everybody’s happy! This has become commonplace with our business now. It seems to be the preferred […]

Retro Games We were having a nostalgic Retro Games day the other day. That was the inspiration for this blog, and the creation of our new Facebook page – ‘80s & 90s Video Games’. We were reminiscing about back in the day when we didn’t have the amazing PS3 and Xbox 360s, but we had […]

This is a difficult question to answer especially in a trend setting society that we have today, the following theories can help guide as towards a good game design. A computer game can be broken down into many different criteria all affecting the overall quality and playability of the game. Game Balance Game play Interactivity […]

Let’s get it out the way books are boring! So what about an eBook? Controversial, that’s the point! Yes they are fantastic as a learning aid, for sure, but novels……not for me. It maybe just me but I actually prefer educational books and spend a lot of time learning from them. However when it comes to […]

As with most marketing strategies, social networking is key. It is vital to the continued (and elevated) success of any business. No matter what you sell. The Twitter platform is different to Facebook. In that everybody, including celebrities are accessible. Therefore all are able to see what they have been ‘Tweeting’ about. This whole concept […]

The DM Lab offer a range of services. Printed.com is a fantastic online printing service. We are pushing our design and branding expertise. Generally making businesses aware that we also do this, and do it well! So far, we have designed business cards, flyers, brochures, magazine adverts as well as the typical business stationery (letterheads, […]

Before digital editing and digital enhancement, photography itself was an art form. In its purest, most natural form. Digital editing was almost unheard of 20+ years ago. Photographers strived to get the best angle with the best light to achieve the ultimate photograph. As technology has improved, nearly all digital cameras now come with numerous […]

Is The Customer Always Right? First things first we know design and marketing and we have the greatest respect for our customers. This rose from an office conversation that sparked a little debate among us. We thought what a great (and very difficult) topic to write about! As we all know, the customer is always […]

Agents are one of the most important elements involved with the development of the Semantic Web. Although the term may sound sinister, it isn’t. It actually means a piece of software that works proactively and independently (Luger, 2002). In terms of the Semantic Web, if a user had a personal agent that gathers requirements from […]

Historically the term ontology originated in philosophy and metaphysics. Referring to the studies of the science of being. For example the observation that the world is made up specific objects. Objects that can be grouped into abstract classes. Based on shared properties, is a form of ontological study. However, in the world of computer science […]

Description Logic and Graph Theory Descriptions Logics are more developed methods of knowledge representation. They are made up of classes (concepts) and properties (roles). They use a set of domain-independent primitives to construct object descriptions. Defining higher-level terms from primitive language (hasName). Description logics contain rules to construct knowledge representations that are decidable. They can […]

Logic is the foundation of knowledge representation. Particularly in the form of predicate logic which is also known as First Order Logic. Logic offers formal languages. For expressing knowledge and provides a well-understood formal semantics. In most logics, the meanings of sentences are defined without the need to make it operational. An important element of […]

Knowledge Representation The term knowledge representation is the area of computer science where scientists try to model human behaviour. It is closely linked with Artificial Intelligence (AI). The concept is to understand a subject area including all the facts and concepts, as well as the relations among them and the mechanisms for how to combine […]

Semantics are information (meta-data) about the meaning of represented concepts. This translation differs slightly from the one given by Hebeler: “Semantic simply means meaning”. Although both definitions differ slightly both are still focused on the same thing, data or meaning of data. Another translation to the term Semantic Web could be the ‘web of meaning’, […]

Currently the web is a vast repository of data and a powerful tool for locating information, however having so much data has also become an issue, according to Lacy: “Although the current web is truly incredible, it does not provide enough structure to support advance computer processing content.” The webs simplicity enabled its growth; documents […]