The DM Lab - Registered Trademark;)
We are happy to say that The DM Lab is now a registered trademark.
Blog
Ideas, guides and opinions on marketing, design and the web.
Acquisition Behaviours Outcomes (ABO) Measurement Model
The DM Lab have developed a digital marketing measurement and project management model. Inspired by the Avinash Kaushik measurement strategy. We have combined both the Race and ABO digital models to give a holistic approach to strategies both company and client side.
McTip IT Rebrand to The Digital Marketing Lab
Why Rebrand? The Past McTip IT (now Digital Marketing Lab) started 4 years ago. It was set up originally to be an IT solutions company. Focusing on PC repair, custom built systems, setting up networks and information security.
We're not here to take over the world (video)
A quick video produced to demonstrate how easy it is to get a simple message across to people through video marketing. Chris from McTip IT has his 15 seconds of fame in this video, not bad, not quite Brad Pitt.
The DM Lab is a UKFAST Partner Offering Premium Hosting Services
The DM Lab is a UKFAST Partner Offering Premium Hosting Services We are very pleased to announce that we have become UKFast Partners. As our existing clients will tell you our hosting is second to none.
Meet Maison - Promotional Video
We'd like to introduce Maison, this is our new marketing video demonstrating how we could help your business grow make the most of every opportunity.
Content Strategy: Crucial in Marketing
For those of us in the know, the term 'content strategy' is no stranger to us. We’ve been using it to devise an effective marketing content strategy for years. However, now, it’s become popular with online businesses big and small.
Del Boy & Rodders?
Interview With Moz's Rand Fishkin: Insight Into SEO
An insight into SEO with Rand Fishkin We are pleased to say that recently through some fortunate events we had the pleasure of speaking with Rand Fishkin. Rand Fishkin is well respected within the SEO industry, with a list of accolades and achievements.
Business Language Services - [Infographic Design]
LANGUAGE IN CONTEMPORARY SOCIETY - An infographic by the team at Business Language Services
Funny Response - Google Doodle Hurdles
Free Google Adwords Vouchers
As we said in our last post we have been made official Google Adwords Certified Partners, so to celebrate we are giving all new Adwords clients £60.00 credit to apply either to a new account or existing account.
McTip IT Are Officially Google Adwords Certified Partners
Today is that magical day that we have been officially awarded Google Adword Certified Partner Status, check out our profile page. This is great news as all our hard work has paid off, we are now managing multiple campaigns some small and some very large.
What is SEO? - We Address some Frequently Asked Questions
It is quite normal for people to be asking what is involved in SEO. We thought we would put something together to give an insight to the world of internet marketing and SEO. Business Objectives This for us is the one of the most important steps in developing a successful SEO or internet marketing strategy, we will work with you to define what you aim to achieve both long-term and short-term.
The Death of Web Design?
The internet has allowed companies to advertise themselves on the web with ease and has almost become a necessity in today’s market. You would think this was music to all web developers/designers ears and in the early days that was true.
Google Adwords Qualified
We are pleased to announce that Chris Tipping has passed the Google Adwords exams to become a Google Adwords Certified Individual. This is great news for our company as we will no be able to achieve Google Certified Partner status.
Google Analytics Breaking the Law?
Some people may be aware of this and others not so much, but it will affect over 95% of the UKs websites. As of the 26th of May 2012 a new cookie law has been rolled out after having a year’s grace, which states: A visitor; (a) is provided with clear and comprehensive information about the purposes of the storage of, or access to, that information; (b) is given the opportunity to refuse the storage of or access to that information Source: http://www.
Search Engine Optimisation (SEO) On a Budget Part 1
We are a search engine optimisation (SEO) company We love working with businesses to improve their rankings within search engines by search engine optimisation (SEO). Optimisation and SEO are huge areas of work for many companies.
Can business solely be done via email?
Our business is based around the internet - Design - Marketing - SEO If somebody contacts us via our email enquiry function, we respond back with a response and a quote, should they approve, terms are outlined, we do the work, client pays, everybody’s happy!
80s & 90s Retro Games
Retro Games We were having a nostalgic Retro Games day the other day. That was the inspiration for this blog, and the creation of our new Facebook page - ‘ 80s & 90s Video Games ’. We were reminiscing about back in the day when we didn’t have the amazing PS3 and Xbox 360s, but we had humble consoles with cartridges, which at the time were amazing!
What makes a good computer game?
This is a difficult question to answer especially in a trend setting society that we have today, the following theories can help guide as towards a good game design. A computer game can be broken down into many different criteria all affecting the overall quality and playability of the game.
Is An eBook Better Than A Real Book?
Let’s get it out the way books are boring! So what about an eBook? Controversial, that’s the point! Yes they are fantastic as a learning aid, for sure, but novels not for me. It maybe just me but I actually prefer educational books and spend a lot of time learning from them.
5 Reasons Why Businesses Should Use Twitter!
As with most marketing strategies, social networking is key. It is vital to the continued (and elevated) success of any business. No matter what you sell. The Twitter platform is different to Facebook.
Local Business - We're in it Together!
The DM Lab offer a range of services. Printed.com is a fantastic online printing service. We are pushing our design and branding expertise. Generally making businesses aware that we also do this, and do it well!