Making Brilliant Marketing Simple
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Email: info@thedmlab.com
Ideas, guides and opinions on marketing, design and the web.
The right font, and a good font, is key to any good design. It needs to suit the design, compliment the theme of the design and also be legible. Festive designs often steer toward an old English, rustic look, where as sweets are often bold and bright.
Is it necessary to be on page 1 of Google? Let’s face it. If you’re on page 1 of Google for whatever you do, then you’re either super lucky or are at legendary status in digital marketing and SEO. Question is, is it the be all and end all to be on the first page of Google?
Take a break, put your feet up and relax with our Christmas & New Year Business Survival Guide The Christmas holidays are supposed to be a break from everything. Spending time with the family and enjoy the festive period without worrying about work.
Digital marketing is a bit like the wheel. It already exists, you can't reinvent it, you can't really make it better - but you CAN use it for a number a things. This is like digital marketing because everyone has ways of using it, they just differ slightly.
Tricky one! We've all heard somewhere along the lines some really poor advice someone has given, but we cannot put our finger on a single piece of bad advice. One particular project does spring to mind where a client asked specifically for a minimal design.
We have come across all sorts of people approaching us to ‘collaborate’ or ‘help’ us here at the Lab. Some with good intentions, some with shady intentions. We’re savvy enough to see who is genuine and who isn’t.
We don't consider ourselves to be a fully established business yet. Yes, we've been going for a little over 5 years now but we're still growing and without a doubt still learning. Since rebranding, we have made this new 'brand awareness' a top priority.
We are all human after all. We’re not perfect. When we make a mistake we will always rectify it whether it is big or small, nobody likes making mistakes - but nobody is perfect. Email newsletters are our worst nightmare for not identifying errors at the draft stage, sending it out to our contacts list THEN realising there is a mistake.
As today is Techno Day, we thought it would be a good opportunity to showcase some of our music event poster designs we've done before now for techno events. Let us know what you think!
The festive season is upon us again! What better way than to send everyone on your mailing list a Christmas e-card?! Wishing them well over the festive period and thanking them for they loyal custom? This might seem obvious but many businesses don’t know what to do or how to do it.
It’s that time of year again - Small Business Saturday! We are getting involved today and we are excited about what interest we will generate for ourselves as well as supporting other small businesses.
Our MD Chris ( @ McTip_IT ) & Mason! # SmallBizSelfieHERE @ SmallBizSatUK *not edited - honestly!
Since it's International Ninja Day, Mason has dressed up as one!
As a small business, it's easy to think you are in control of everything. There can't be that much to do can there?! Yes, yes there is a lot to do! The day to day running of the business is one thing, but then managing the workload is another.
We have a number of inquiries here at the Lab about designing and developing an online shop for people. A majority of these are great people with a decent idea - but e-commerce sites are on another level to stand-alone websites.
Firstly, it’s all we’ve ever known! Until you start your own business, run your own business and generate an income for yourself, you will never know hard work. It’s easy to do a job you hate as you don’t have to worry about making the money, you get paid by someone who worries about that.
We know this isn't technically what #CyberMonday is all about but Well Why the heck not!
It's the 1st of December, Christmas is coming round fast! Today is also 'Eat A Red Apple Day'. Here's some cool facts about apples and why they should be a BIG part of your everyday diet! Apples contain antioxidant polyphenols, which help to prevent your body from storing fat Apples have been found to produce a hormone called GLP-1 in the body, which turns off hunger alerts in your brain Apples cut your stroke risk by 52% Apples help to prevent muscle fatigue and increase muscle strength due to the specific polyphenols that they contain Research has also suggested that apples speed up the fat burning process, making them an ideal pre-workout snack A couple of reasons an apple a day keeps the doctor away
It’s nearly here! Christmas we’re talking about! Family, friends, food and loads of other festivities! We’re so looking forward to shutting down and switching off for a week or two, forget about all the stresses of running a business like ours.
You may or may not know that we started out as McTip IT. That name came about as parts of each founders' name. Since one is no longer with us and we are no longer an IT solutions company. We have been working on a rebrand for about 3 years.
First things first - a responsive website is one that 'responds' to the size of the device it is being viewed on. With the increasing popularity of mobile phones and tablets, a responsive website could make or break a potential sale.
We are heavily in to diet and training, so we don't use the 'c' word that often as a result. The 'c' word being 'cake' of course! Our friend Craig from Ruled.Me as this amazing (and quick) take on cakes while staying within the boundaries of our strict diet.
We pride ourselves on our work done and the clients we work with / have worked with. These range from small to medium enterprises. Whatever their size we achieve results. Initially, and sensibly, we started out working with very small companies, and in the 5 years we have been trading, have developed our skills enough to have the confidence to work with and achieve results for bigger businesses.
We have been fascinated by the recent Rosetta spacecraft probe comet landing. A truly impressive feat. We have also been intrigued by the man in charge of the Rosetta mission Dr. Matt Taylor. Astrophysics means geeks, right?
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